I am a Baby Boomer advocate through my web site BONZA (Baby Boomers of NZ & Australia) which has been established for almost 20 years now and have consistently advocated for Boomers in that time.

My background in this area is extensive as an author, web site editor, public speaker, government advisor, event organiser, media advocate and personal adviser.

In 1998 I was introduced to the Boomer problem whilst working as CEO of a company that employed only mature age. My research in those early days opened up the Boomer problem through reading the government Intergenerational Reports and the other plans for Ageing Australia. The predictions concerned me immensely and I felt strongly that there was little information out there to educate my fellow Boomers about government dire predictions for our future particularly in health, wealth and aged care.

Since then I have further developed a web site to inform Boomers www.bonza.com.au , opened a Boomer only Facebook page, founded a company in Christchurch for Boomers that employed several hundred in home services, worked as a Personal Adviser for Centrelink to identify individual client problems and a plan for moving them forward as they age, organised a music festival for Boomers, developed Maturelink for the Federal Government which was to be a one stop shop for mature age much like Medicare, presented PowerPoint presentations at community and government events on Ageing Australia and the negativity surrounding 5.5 million Australian Boomers ageing, researched a Bonza Report( can be downloaded from web site) for all tiers of government in 2014 and even demonstrated outside Federal Parliament in 2016 to highlight ageism and the need for mature age policies in the workplace.

I am in love with ‘my generation’ and I am most happy to assist them in any way to do a ‘mind switch’ and see ageing as an opportunity to use our skills to make it a rewarding time of our lives as we plan our social and economic participation. Have a BONZA Life boomers.

Another book by Brian Murphy

Self-Propelled- Moving Forward in Life- Published by Aurora House Publishing

You feel that you never achieved the level of satisfaction about yourself that you planned. There are still things you want to do and achieve but you feel life has past you by.

Self-propelled is about identifying the skills you need to be your true self. That feeling of doing and achieving what you always wanted to do but life got in the way.

Once you decide what’s missing from your skill bank and where you want to be in 12 months or more then we can do a Maturelink Plan that will be individualised to suit your wants and needs.

It is never too late Boomers to achieve in life and I will show you the process that has assisted many Boomers to reach a level that they are comfortable with.

Time for a mind-switch and time for a change.